About me…

DavidWhite PR 2013I write mostly about data, analytics, and healthcare.  I love – love – working with data to surface new insights, and creating compelling stories around those insights.

I have proven experience from all over the enterprise technology map.  The formative years of my career were spent with Oracle in sales and marketing roles.  From there, I worked in marketing for several technology vendors, big and small.  My aim was always the same – to help sales teams sell more.

My love for all things data and analytics crystallized when I became an industry research analyst.  I focused on business intelligence, analytics, and the emerging Internet of Things for the Aberdeen Group and ARC Advisory.  You can check out some of my work in my portfolio.

More recently, I worked in the product strategy and marketing team for Philips Connected Sensing.  Here, I used data to create new business models, develop value propositions, and assess market opportunities.  That is, I informed business and product strategy with data-driven insights. I currently develop market research for Enel Green Power. I am passionate about driving change in healthcare, and combating climate change.

Learn more about me on LinkedIn.